Outerknown, the lifestyle clothing brand from renown surfer Kelly Slater!
May 09, 2025
One of our favorite things is sourcing new product to bring to Nantucket for both our year-round and seasonal community. While deciding on which new brands to bring into the store, we like to make sure they check off a few important boxes. Do we share a similar ethos? Is the product built to last? Do they promote a healthy and active lifestyle? With Outerknown, we know we have found a company that not only checks off those boxes, but many more.
Materials
Their preferred fiber usage improved from 87% to 95% in 2022. The materials they use are vital to designing responsible products which is why they work to increase the amount of preferred fibers (such as organic cotton, hemp, recycled cotton, responsible wool, etc.) in their products.
Sourcing
They work with two B Corp Certified suppliers and have 8 facilities running on renewable energy. They diversified their country of origin and moved 67% of their supply chain to ensure that every supplier they work with prioritizes and respects human rights.
Farming
In partnership with Bergman Rivera, they have committed to supporting farmers' implementation of Regenerative Organic CertifiedTM (ROCTM) practices.
Workers' Well-Being
They continue to promote the highest labor standards in alignment with the Fair Labor Association and publicly shared our Fair Compensation Commitment. Workers chose programs such as extended healthcare insurance, scholarships for their children, housing support, financial relief for extended illness, and more.
Circularity
1818 pieces of Outerknown clothing have been kept out of the landfill and in the loop through Outerworn—our resell platform for pre-loved styles. This year they've rescued 960 lbs of denim, with approximately 300 lbs being used to make bags, and they've recycled 400 lbs of wool sweaters that were used to make mittens and blankets.
